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Clinton Global Initiative |
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Working With Non-Profit Organizations
Clinton Global Initiative in New York City - September, 2009
The Clinton Global Initiative (CGI) held its fifth annual meeting in New York, New York on Tuesday September 22, 2009 through Friday, September 25, 2009. The Clinton Global Initiative Annual Meeting, hosted by President Bill Clinton, brings together a diverse group of the world’s most distinguished leaders from government, business, and civil society to examine today’s most pressing global challenges and transforms that awareness into tangible action.
Strauss Radio Strategies, Inc. set up a total of 50 radio interviews on-site at the conference. Interviews were done with General Wesley Clark, Landon Donovan, Anthony Edwards, Maria Eitel, Dr. Helene Gayle, Jack Hidary, Calvin Klein, and CGIU Executive Director Keisha Senter, along with a number of other former heads of state, cabinet members, corporate pioneers, activists, and leaders from throughout the world.
Interview coverage reached 21 national news networks, three international news networks, seven nationally syndicated talk shows, three statewide radio networks, one regional news network, two satellite radio outlets, and 13 local radio stations for a total of 29,644 radio station hits. The interviews were heard by a total of 54,257,300 people nationwide (based on the Radio USA survey by the Arbitron Company).
The interviews garnered a total of 500 airtime minutes and an ad equivalency value of $1,322,000. In other words, our radio efforts reached well over 54 million people and the value of this project was over one million dollars.
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Mary O'Donnell
Fmr. Manager, Integrated Messaging at AARP
"I have worked with Strauss Radio Stategies on a number of audio news release projects and been very impressed with the professionalism of their staff, the ability to turn a project around quickly, and their customer service ethic." |
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